Sonrisa (smile)

 

The challenge was to capture the essence of Latino culture while translating it for an American audience. With the target audience being artsy Latinos/Americans interested in chic and modern boutique cologne it was important to create a bold and memorable product and package.

 

I was inspired by the exuberance and precision that latin percussion thrives on; specifically the metal cabasa which was created by Martin Cohen, founder of Latin percussion.